Showcase your reviews across every season
Swap generic content for seasonal, holiday-specific reviews that align with shoppers' current goals.
Your product might solve a year-round problem, but shoppers' mindset changes with the season. A fitness product means something different in January than it does in summer. A skincare product is promoted differently for winter versus spring. Generic testimonials don't capture these seasonal shifts, and you lose the opportunity to align your messaging with what shoppers actually need right now.
Reviewers.com lets you run seasonal campaigns that get reviews tied to specific times, holidays, or use cases. Get winter-focused reviews for your winter campaign. Holiday gift-focused reviews for Black Friday and Cyber Monday. Summer usage reviews for your summer push. Keep your brand messaging fresh, timely, and aligned with shoppers' real needs.
Reviews aligned with seasonality
Timely messaging across channels
Better conversion during peak seasons
Plan campaigns ahead
Full usage rights
100% FTC compliant
FAQs
What counts as a 'seasonal' review?
Any review tied to a specific time of year: holidays, weather seasons (summer, winter), major shopping events (Black Friday, back-to-school), or lifestyle moments (New Year's, Mother's Day).
Can I reuse seasonal reviews year to year?
You can, but we recommend running fresh seasonal campaigns each year. New reviews from current Reviewers feel more timely and authentic than re-running year-old content.
How do I brief Reviewers on seasonality?
Add details to your campaign brief specifying the seasonal focus, like 'winter wear,' 'holiday gift,' or 'summer outdoor use.' Reviewers will tailor their feedback to match the season.
Can I run campaigns for multiple seasons at once?
Yes. You can run back-to-back seasonal campaigns to build a library of timely reviews for different seasons and holidays throughout the year.
How far in advance should I plan seasonal campaigns?
Plan 4-6 weeks before a holiday or seasonal shift. This gives Reviewers time to receive, use, and film your product while it's relevant to the season.
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