July roundup: AI briefs and a product launch strategy

Summer's in full swing, and this month is all about making great social proof easier to get. New tools, a launch tip, and a customer story we think you'll love. Plus, meet this month's standout reviewer. Let's get into it.

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Reviewer of the month

This month, we're loving Allee. She's completely natural on camera, the lighting's bright, the audio's clean, and she calls out the features that make this laundry bag stand out, from its stretchy material to its clean, monochromatic look. All of it in a video short enough to keep people watching. This is the kind of review that does the selling for you.

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Generate your Reviewer brief in seconds

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Briefs give you more control over the kind of video reviews you get back. Want your reviewers to do an unboxing, walk through a before-and-after, or demo how it works? Simply note that in your brief. With the new AI generator, writing one takes seconds: pick the type of review you want, and it drafts a tailored brief to guide your reviewers.

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Launching a new product?

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Every day your product sits without video reviews is a day of lost sales. Don’t wait for reviews to trickle in.  Seed authentic video reviews before you go live so shoppers trust it the moment they land on your product page.

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How Hair Dance scored instant social proof for a new product launch

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Hair Dance drives strong sales on TikTok and Amazon, but marketplace fees were adding up, and they needed to drive more conversions on their Shopify store. When they launched a new texturizing powder with zero reviews, they needed social proof fast. One Reviewers.com campaign later, they got 9 stunning video reviews, giving the launch the credibility it needed to sell from day one.