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Product updates
September roundup: Reach new Reviewers, Prep for BFCM, and more
Reach new Reviewers with every campaign, and get your social proof ready for BFCM. Here's what's new this month.
Recommended reads:
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I was shocked at how easy it was to set up. For new products, Reviewers.com is a home run.
Reviewers.com is really fantastic. It's a lot easier than finding influencers ourselves.
It exceeded my expectations. It just feels like your family member sitting across the table telling you about the product.
I liked how it went through the native Shopify experience, so there was no separate platform to navigate.
"The campaign was very easy to set up, the reviews came in quickly, and there were really good, thoughtful reviews."
BFCM is the biggest sales window of the year, and it arrives faster than it feels. This month is about getting your social proof ready before the traffic hits: seasonal video reviews, Reviewer of the month, and a recording full of holiday sales tips. Here's the roundup.
What's new?
Reach fresh audiences with every campaign
Shoppers trust a product more when they hear from a variety of Reviewers. Now you can exclude Reviewers who joined your previous campaigns, so each new campaign reaches people who haven’t tried your products yet. Got a favorite you still want to include? Pick them as a Priority Reviewer.
Reviewer of the month
Meet this month's standout, Yadira. She hooks shoppers from the first second with a personal story, sharing how the Myostorm Meteor Mini portable massager helps manage her service-related arthritis during long days of note-taking in class. We love how she brings it to life on camera, letting viewers hear the vibration settings and calling out selling points like the heat and how well it works on her IT band and feet. It's a warm, convincing review that feels earned, not scripted.
"What better way to relieve pain... Genius"
Are your reviews out of season?
Still showing summer reviews while your shoppers are thinking about gifts and cozy season? Your video reviews work best when they match the season your shoppers are in. Launch a campaign now and get fresh video reviews that match the season, live on your store before holiday traffic peaks.
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Is your social proof ready for BFCM?
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Most brands make their store feel seasonal for BFCM, then leave their reviews exactly as they were in July. That's a real conversion gap. Our latest post walks through how to close it before the biggest sales window of the year.
Want more BFCM tips?
Catch the recording of LoyaltyLion's Loyalty Connect: Black Friday Edition. Natasha Shine-Zirkel, Chief Business Officer at Reviewers.com and Loox, joins partners from Gorgias, GoKwik, and Order Editing for rapid-fire tips on lifting holiday sales.
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