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How Ayebea's Sankofa Marketplace built brand awareness with Reviewers.com
Very unique product I love it!
Cody H.
This shea butter feels so pure and intentional. The texture is rich and solid at first, but it melts instantly in your hands and deeply moisturizes without feeling greasy. I've been using it on dry skin, hands, and even my hair ends, and my skin stays soft for hours with just a small amount. What makes this extra special is knowing it's handcrafted by the women of Sabruka Shea Village in Ghana. The thank-you card truly touched me.
Quynh P.
Absolutely a win! I love it.
Jennifer H.
This shea butter was probably the thickest and richest shea butter I've ever tried! It was packaged well and I enjoyed the card providing details on where it was made. It went on smoothly and stayed on through multiple hand washes. I do have to admit I didn't particularly like the smell of it, it was a bit spicy for my taste. But overall it's a great choice for someone looking for high quality shea butter!
Kristen B.
Very unique product I love it!
Cody H.
This shea butter feels so pure and intentional. The texture is rich and solid at first, but it melts instantly in your hands and deeply moisturizes without feeling greasy. I've been using it on dry skin, hands, and even my hair ends, and my skin stays soft for hours with just a small amount. What makes this extra special is knowing it's handcrafted by the women of Sabruka Shea Village in Ghana. The thank-you card truly touched me.
Quynh P.
Absolutely a win! I love it.
Jennifer H.
This shea butter was probably the thickest and richest shea butter I've ever tried! It was packaged well and I enjoyed the card providing details on where it was made. It went on smoothly and stayed on through multiple hand washes. I do have to admit I didn't particularly like the smell of it, it was a bit spicy for my taste. But overall it's a great choice for someone looking for high quality shea butter!
Kristen B.
"The campaign was very easy to set up, the reviews came in quickly, and there were some really good, thoughtful reviews."
How Ayebea's Sankofa Marketplace built brand awareness with Reviewers.com
Campaign Overview
Ayebea's Sankofa Marketplace sells handmade, fair-trade goods sourced directly from artisan cooperatives in Ghana. Like many up-and-coming brands, Ayebea's Sankofa Marketplace found that getting in front of new shoppers was a persistent challenge. They ran a Reviewers.com campaign to introduce their new product to a new audience and collect video content for ads. They completed their campaign with a new audience and high-quality footage for ads.
The challenge
Ayebea's Sankofa Marketplace is a small operation run by Nana, her husband, and her daughter. The marketplace connects artisans in Ghana directly to consumers, with the goal of reducing middlemen and building relationships between artisans and shoppers. But reaching new shoppers was a constant challenge. They needed a way to connect the artisans and their products with shoppers who'd never heard of them before.
The strategy
Ayebea's Sankofa Marketplace ran a Reviewers.com campaign around their new Natural Shea Butter. The strategy was twofold: gain brand awareness by getting the new product in front of the Reviewers.com community, an entirely new audience, and collect authentic feedback on the product in video form that they could use to expand their reach through ads.
The campaign
Ayebea's Sankofa Marketplace found the campaign extremely easy to set up. Within minutes, they were able to set up and launch their campaign. They gifted 10 products and received 10 video reviews back. "The campaign was very easy to set up, the reviews came in quickly, and there were some really good, thoughtful reviews."
The outcome
With 10 high-quality videos in hand, Nana now has the footage she needs for ads. Beyond the content, the campaign itself created awareness. By tapping into the full Reviewers.com community, she unlocked a completely new audience. Every single person who came across her campaign was being introduced to Ayebea's Sankofa Marketplace for the very first time.
Nana is already planning her next campaign. "It's a great way to help small businesses like myself," she said. "I hope to use Reviewers.com to get our brand out there so people can see what we do."
FAQs
Can I use the videos beyond my product page?
Yes. With Reviewers.com, you have full usage rights to every video. AcornBar is running their content across Instagram, Google Ads, and their product page, all from a single campaign. Product pages, email campaigns, paid ads, it's yours to use wherever it makes sense.
How much does it cost?
You can try your first campaign for free. Each campaign thereafter costs $100. If you’d like to plan for multiple campaigns, we’d be happy to learn more about your needs and build a plan that suits you. Please contact us here.
How does the quality control work?
Every Reviewer goes through an approval process before joining the community, and every submitted video gets screened by AI for lighting, audio, product visibility, and the quality of the feedback. If a video doesn’t hit the mark, the Reviewers get specific notes on what to improve and must submit a new video. So you’re not stuck with content that doesn’t work.
Do the Reviewers know they’re getting the product for free? Is that FTC compliant?
Yes and yes. Reviewers.com is built around a transparent gifting model with disclosures built in, so every review is FTC compliant by design.
How long does a campaign take?
Plan for roughly 2 to 3 weeks from launch to completed reviews. The Reviewers.com team looks over your campaign before it goes live. From there, Reviewers order directly from your Shopify store and submit their videos once they’ve received your product and taken some time to try it.
Can I use the videos beyond my product page?
Yes. With Reviewers.com, you own full rights to every video. UltraWoof is planning to use their content across their website, social channels, and future marketing. Product pages, email campaigns, paid ads — it’s yours to use wherever it makes sense.
How many completed reviews can I expect from a campaign?
Reviewers.com campaigns run at around 80% completion, which is industry-leading for gifting campaigns. UltraWoof’s 10-item campaign came back with 7 completed video reviews, exceeding their expectations.
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