
Announcements
New: Handpick Priority Reviewers for each campaign
Want more control over your brand's video content? See how our new Priority Reviewers feature lets you handpick Reviewers for your campaigns.
The Reviewer who records a video review for your product is the first person a shopper watches when they're weighing whether to buy. Their style, their setting, and the way they talk about what you sell all shape how your brand comes across. To give you more control over who that person is, we introduced Priority Reviewers.
Now, you can handpick the Reviewers who fit your brand’s aesthetic and voice, so your content feels completely aligned from the very first video.

Your picks get priority access, then the community follows
Priority Reviewers lets you choose which Reviewers get first access to your product. Here’s how it works:

- Define your audience: Set the age and gender of your Reviewers.
- Pick your favorites: Browse vetted Reviewers who fit your target audience and select the ones who best represent your brand. Your selected Reviewers get priority access to your campaign for the first 24 hours.
- Add screening questions: Refine your audience further with questions like "Do you have a dog?" or "Do you follow a skincare routine?" so only Reviewers who qualify can join.
- Launch: Your campaign goes live with early access for your Priority Reviewers. After 24 hours, it opens to the rest of the community, still limited to Reviewers who fit your audience and pass your screening questions.
Running multiple campaigns for different audiences? You can select different Priority Reviewers for each campaign to match your distinct audiences.
Pick your Reviewers on your next campaign
Priority Reviewers is live now. Browse the Reviewers, choose the ones who fit your brand, and give them first access. Ready to get stunning video reviews?
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